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Invented in the 1930s, the sweet treat named "Frutola" began as a deliciously tangy powdered drink mix. However, candy connoisseur J. Fish Smith quickly realized that more often than not, kids were merely eating the tasty mix straight from the package rather than combining it with water. He decided to capitalize on this trend by adding a spoon to each pouch. But by the 1950s, parents were growing annoyed with the messes caused by continuous spilling. So after careful deliberation, a new product was born: the clean and simple Pixy Sticks powder straws!